Magic Leap's AR Headsets Will Cost As Much As Higher-End Phones: CEO
Does an AR headset justify the same price as a modern smartphone with the best in mobile tech? Magic Leap sure thinks so. The augmented reality upstart isplanning to launch several headsets augmented reality – or"spatial calculating" in the words of CEO Rony Abovitz – this twelvemonth aimed at professionals and enthusiasts.
While Abovitz said there would be SKUs catering to different budget segments, the final price may nonetheless be far from palatable. In an interview with Recode, Abovitz said the lowest-priced headset is likely to be in the aforementioned bracket as "higher-end mobile phones".How high is not yet clear, but it is safe to assume that he is talking near iPhone X or Google Pixel 2 XL and not limited edition luxury smartphones.
Abovitz revealed that the "creator edition" Magic Leap I headset which comes out later this year will be the center kid of the company's line-up in terms of pricing. The company intends to launch even "higher cease [headsets] for hyper-pro" users earlier finally looking at products for a wider "mass-market place", which could finally be in a more reasonable price bracket.
While Abovitz remained mum on pricing, before reportshint at a cost range of $i,500-$two,000 which is expensive for a regular consumer, but is justified for content creators. In comparison, Microsoft's HoloLens evolution kit costs $three,000. Only theCEO believes that the price is justified even for consumers as the device will play the office of "your phones, your televisions, your laptops, your tablets, which add up to thousands of dollars." It is billed as a premium reckoner for digital "artisans".
From a content point-of-view, Magic Jump announced a partnership with NBA to focus on live-streaming games through Twitch. When will this exactly happen, and more importantly, if it volition draw enough viewers is not known. But the fortunes of any such deals are linked to the commercial launch of Magic Bound AR headsets.
Source: https://beebom.com/magic-leap-augmented-reality-headset-price/
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